Soap bar packaging
Our most visible use and conversation starter.
SUSTAINABILITY
THIS WAS THE REASON WE STARTED
Sustainability was not added to our practices because it became a buzzword, a requirement: or a checkbox.
It was the reason we started this label, and the value that continues to ground our decisions across how we make, pack, gift and operate.
THE PROBLEM
A SMALL VOICE IN A VERY BUSY CITY
Back in 2018, climate conversations in Singapore still felt easy to miss.
Not because people did not care, but because life was busy, habits were fixed, and waste was often out of sight the moment it left our hands.
We wanted to do our part to raise awareness, but as a small indie brand, our voice alone could only travel so far.
So the question became:
"How do we stop someone in their tracks?"
even for a moment, and seed one useful thought in a busy mind?
WHY MILK CARTONS?
A common waste material, given another job
Rescued milk cartons felt like the right material to start with. They were sturdy, waterproof, right-sized for soap bars, difficult to recycle through regular channels, and familiar enough to become an excellent conversation starter when used in an unconventional way.
But then came the practical question: how were we going to get enough of them?
The answer was sitting in homes all across Singapore.
Not from cafes, not from large commercial sources. From real households. where people could notice what they were throwing away, rinse what they had used, and pass the cartons to us in batches.
That was the beginning of the Ripple Tribe.
THE RIPPLE TRIBE
The Ripple Tribe is made up of individuals and families who collect the milk cartons at home after they consumed the milk, clean them properly, dry them, and pass them to us so we can turn an everyday waste stream into something useful again.
Some walk over with cartons. Some take public transport. Some leave cleaned cartons at our studio door, consignment stores, or even their own doorsteps for us to collect. We have never met many of them by face.
Every carton carries a little bit of someone's time, effort and belief that small actions still matter.
That is why we treat these cartons with care. We treat them as contributions.
RIPPLE TRIBE COLLAGE PLACEHOLDER
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A collage of contributions in action - rinsing, drying, batching, dropping off, leaving at doors, bringing on public transport, and more.
We recommend a mix of close-ups and wider shots to tell the story visually.
DOING THIS PROPERLY MATTERS TOO
We guide contributors to clean and dry cartons properly so fewer pieces are rejected. We also encourage cartons to be passed to us in batches, or on the way, so the effort does not create unnecessary extra trips.
Because if the process creates more waste, more emissions or more work than it should, it defeats the purpose.
HOW MILK CARTONS BECAME PART OF OUR SYSTEM
What started as soap packaging improved and grew into different practical uses across the brand, including packaging for soap bars, FAB Erasers, kitchen dish soap, transit packaging, sample envelopes, fillers, and soap folds for slivers.
>10k milk cartons* since 2019
*contributed by the community and upcycled by the brand into soap packaging to give them a second life and ripple out a message for our planet.
DIFFERENT WAYS WE PUT MILK CARTONS TO WORK
From packaging to practical use in our daily operations, we keep finding more ways to extend their life.
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FAB Eraser packaging
Our most practical stain remover for clothes.
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Kitchen dish soap packaging
Sturdy, waterproof and long lasting.
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Transit packaging
Boxes and cushioning for safe deliveries.
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Sample envelopes & soap folds
For event samples and testing slivers.
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Fillers
Protective material for parcels.
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Milk carton dispenser
Easy transport and display of soaps
BEYOND MILK CARTONS
Milk cartons are our loudest conversation starter, but they are not the only part of the work.
Beyond using rescued cartons as a voice and a visible reminder, we try to build waste roduction into the way we work across every process.
Where a material still has life left, we look for the right next home for it.
That is why we work with fellow sustainability partners to extend material life where possible, in the spirit of circularity.
WHAT HAPPENS TO OUR WASTE STREAMS
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Soap ends
Packed into bundle sets or given as small appreciation gifts
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Soap slivers
Shaved from the ends and kept for sampling at in-person events
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Plastic caps from milk cartons
Passed to Plastify to be recycled into new products
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Plastic water bottles
Passed to ReRoot SG for their Sustainable planter kit + fertilizer workshop
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Plastic oil bottles
Passed to Semula to be recycled into new products
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Plastic packaging from supplies
Passed to Kay @The Tinkerbox for use as poo bags for her dog, or reused for wet waste disposal in the studio
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Sticker backing sheets
Passed to Green Nudge for use in eco bricks
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Dehumidifier water
Used to soak soap moulds, thus helping to reduce water usage and time during actual washing
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Glass oil containers
Passed to Plantitude for terrarium workshops
HONEST SUSTAINABILITY, IN PRACTICE
Sustainability is not one grand gesture.
Most of the time, it looks like rinsing, drying, sorting, saving, batching, reusing, documenting, and finding the right partner for the right material.
It is slower. It takes more coordination. It is not always the cheapest way.
But this is the kind of work we believe in: practical, honest, community-powered, and built to keep improving.
Easy to use. Easy to love.
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How long will my bar last?
With daily use on face and body, each bar should last around one month or more.
How long it lasts depends on how often it is used, how much water it is exposed to, and whether it is allowed to dry properly between washes.
Why people love our bars
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handcrafted from scratch in Singapore
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vegan, made with natural ingredients
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cold-process method produces and retains natural glycerin
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formulated to nourish after cleanse
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free from sulphates, preservatives, synthetic fragrance and artificial colouring
INGREDIENTS FLATLAY SHOWCASE
(Approx. 1200px wide x 600px high)
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📸 Paste image URL into the code snippetAbout the packaging
Your soap may have arrived in an upcycled milk carton.
Thank you for being open to packaging that looks a little different. By giving these cartons another useful life, we reduce the need for newly made packaging and keep perfectly usable material in circulation for longer.
A little less polished. A lot more purposeful.